How to Use AI to Grow Your Business

A practical approach towards AI to understand how this can benefit your company. Discover practical methods to utilize artificial intelligence to improve sales, customer service, sales, and much more.

Introduction

AI, AI, AI… You are constantly hearing about artificial intelligence. Business experts laud AI to the heavens, and it’s impossible to browse through LinkedIn without reading every blog post discussing AI. But often, it’s just talk, phrases, or predictions, but with no practical advice to gain.

We wanted to look at it in a different way. Practicality is what we’ll be focusing on throughout this piece. We’ll discuss exactly the ways AI can be applied in the present, what it can really help us with, and where its weaknesses can be found. There are no gimmicks and no empty promises, just real information and the right tools that you can employ to help you make it work to benefit your business.

The Creation of Content: Much More Accessible Than Before

According to data from the last few years that shows 40% of marketers consider creating content as the most frequently used application of AI in their area. Be it writing, creating or even creating videos, AI is helping businesses improve their performance with a focus on the strategic goals.

Content creation is the foundation of every modern marketing strategy However, let’s face it — it can be a slog. It often requires more time and resources than the majority of companies can afford. AI can make the creation of content faster, more efficient and more accessible than ever before. What exactly is it? Let’s take a look.

Automation That Saves Hours

AI is a pro in tackling the tedious, lengthy tasks that slow your working day. Making blog posts, writing drafts of blogs, creating emails, or creating captions for social media? AI can provide you with the foundation you need within a matter of seconds. While AI is great for efficiency and volume however, the output is often in need of refinement to fit your brand’s voice or personality.

HubSpot Artificial Content Writer Provides SEO-friendly content that is solid enough for fast turnarounds.
Jasper can be used to create both short-form as well as long-form content.
Copy.ai can be used to create short, quick copy for headlines or email introductions.
Mistral AI is an open-source AI models that enable fast and efficient creation of text. Perfect for creating blog posts emails, blog posts, and SEO-related content.

Brainstorming Fresh Ideas

Everyone has been in that position: looking at a blank page and waiting for the spark to come. AI is a useful brainstorming partner who can offer suggestions and ideas you may not have considered. AI is unlikely to create the next big idea by itself but it’s an effective method to kick the wheels in motion.

We suggest these tools:

HubSpot’s: Blog Ideas Generator quickly provides relevant topics that are suited to your target audience.
ChatGPT: Is a flexible tool for brainstorming that will help you brainstorm concepts or look at new avenues.
Ideamap AI: Ideal to organize scattered thoughts into actionable, clear concepts.

Visuals and Videos

For a long time problems like creating individuals with too many fingers, or making unnatural movements rendered a lot of this content ineffective. But, the situation is changing. The results of some of the below tools are currently surpassing expectations, and frequently make us wonder if the footage is actually real or artificially generated. There are some flaws however it is important to keep in mind that the technology is constantly evolving and will get better from here on out.

MidJourney: Is known for its beautiful and detailed visuals but is best used for creative and conceptual work.
Canva AI: Makes creating graphics easier by offering suggestions of layouts and branding and visuals.
DALL-E: Produces innovative and realistic images using specific prompts, however the results may vary based on the input.

Customer Support: Faster, Smarter, and More Personal

Support for customers is always about finding that ideal combination of efficiency as well as compassion. With AI coming into play, companies are now able to tackle common tasks more efficiently and more efficiently. However, it’s important to remember that AI isn’t meant to replace human contact. AI is here to help the team you work with, and not replace your team completely.

How AI Makes Customer Support Better

Quick Solutions to Common Questions: We’ve all had the experience of waiting for a reply to a basic question such as “Where’s my order?” AI-powered tools such as chatbots and virtual assistants are excellent in tackling these questions quickly.
Smart Routing for faster Help: Tools are able to analyze customer emails, identify what’s wrong and then forward it to the appropriate member or the team. Are you looking to resolve a billing issue? The system will ensure that the issue gets to the finance department not an agent in general.
Support that Doesn’t Sleep: Your customers are always busy and their needs don’t stay to the hours of business. AI tools provide 24/7 assistance, ensuring that you have someone (or someone) is always available to help you, whether it’s Sunday morning or at midnight.
Reaching out before there’s: A Problem The most impressive AI techniques is to spot patterns and anticipating issues. If, for instance, the behavior of a customer suggests that they’re having issues with the item, AI can flag it and tell your team to contact them to resolve the issue before it escalates into complaints.

Where AI Falls Short

AI has the ability to accomplish many things however it’s not a substitute for human interaction. When emotions are high, or the issue is too complicated for simple answers Customers need the confidence and insight only a human person can offer. Relying too heavily on AI to handle these scenarios could cause customers to feel not heard. The best option is to try to find the most suitable point. Let AI take care of the mundane tasks, and let your team take over whenever empathy or creative thinking is needed.

Zendesk is a chatbot that uses: AI along with tools for live agents in order to keep the process smooth and effective.
Zoho Desk features: Zia the AI assistant that automatizes ticket sorting and gives customers information.
Freshdesk Freddy: AI provides conversational assistance, providing more intelligent responses and more predictive analytics.
Intercom integrates: AI with human assistance It makes it easy to switch between bot support and actual conversations.

Do you want to pick among a variety of customer support tools? Here is a list of the most well-known tools available!

Marketing and Sales: Turning insights into action

Marketing and sales have always focused on understanding your target audience and communicating the most relevant messages at just the right moment. However, keeping track of customer behaviours, data points and channels can be like trying to catch the same target that is constantly changing. AI is able to aid in and not be used as a replacement for human-driven strategy or even as a way to boost it.

Personalized Customer Experiences

The expectation of customers is for them to be able to personalize their experience. AI is adept at analyzing data to create personalized experiences, such as suggesting a product by sending a targeted email or displaying relevant ads.

Imagine a consumer looking through an online store. Instead of giving generic suggestions, AI tracks their preferences like previous purchases, browsing habits and the length of time they stay on a site to suggest the exact item they’re most likely to purchase.

Smarter Lead Scoring

All leads are not created to be the same. Instead of spending time trying to find every lead, AI helps prioritize the prospects most likely to convert, and provides an accurate picture of who is ready to purchase and who may need more attention.

Predicting Trends and Behavior

When it examines patterns in the historical data, AI can predict trends as well as customer demands and possible issues. For instance, if the sales for a certain product increase every during the holidays, AI can forecast inventory needs, suggest the ideal moment to launch an advertising campaign, or suggest products that complement each other to promote.

Optimizing Campaigns in Real Time

Marketing campaigns don’t stay static, nor is AI. Let’s say your open rates are lower than you expected. AI may suggest changes on your subject line and timing or audience segmentation to increase engagement, and all this while the campaign is in operation.

HubSpot: CRM is a user-friendly CRM that utilizes AI to monitor customers’ interactions with the company, to automate the follow-up process as well as prioritize leads.
Salesforce is known for its sophisticated: AI tools, which include the ability to predict lead scores and analytics. which are ideal for teams of larger size.
Klaviyo: Ideal to personalize email marketing and constructing targeted marketing campaigns based upon customer behaviour.
Google Analytics 4: Offers superior insights into the activity of your customers and helps you improve strategy in a real-time manner.
ActiveCampaign: Reduces the complexity of email sequences and utilizes AI to find opportunities to nurture leads.
Mistral AI: The latest language models allow for better customer data analysis and personalised marketing messages.

Project Management: Simplifying the Complex

Simple instructions are the most likely to lead to successful projects. If everyone is aware of what is expected, deadlines remain in line and resources are effectively utilized and the chance of surprises is reduced to a minimum. However, keeping everything organized and tidy can be a challenge. Fortunately, AI can assist in this.

Turning Chaos into Clear Instructions

AI can analyze a vague idea or broad objective and reduce it into concrete steps. Platforms for managing projects that have AI capabilities analyse the timeframes, workloads, and resources to recommend the best ways to structure assignments and delegate responsibility.

Centralizing Information

AI-powered tools can help you organize and centralize project information and ensure everyone can access the latest information. Don’t lose email or old spreadsheets, AI keeps everything in one location.

Automating Reminders and Updates

Don’t bother with manual follow-ups or progress reports. AI tools send out automatic reminders about deadlines and other dates and update project stakeholders on progress, and highlight any potential delays or risks.

Monday.com: Simplifies task tracking and resource allocation communication using a visual platform.
Trello: Utilizes clever triggers and reminders in order to ensure teams stay in sync and keep smooth workflows.
ClickUp: combines team collaboration, task management and AI-powered automation to ensure that you are clear every step.
Zoho Projects: Helps simplify project planning by leveraging AI-driven scheduling and tracking progress.

Conclusion

While we’ve emphasized the most important areas in which AI could have a major impact, there are many other applications that are available. Technologies in fields such as advanced robotics, predictive maintenance and AI-driven design tools are all valuable, but typically focus on particular, niche requirements.

If you’re interested in other tools that can be beneficial be sure to read our post regarding our Top 20 AI Tools You Need to Know.

We hope that this guide has given you a better understanding of what AI can be capable of. If you’re considering adding AI into your company but are don’t know where to begin or which software makes more sense with your particular needs, we’re here to assist.

Schedule a complimentary appointment with our AI experts today and we’ll collaborate to discover the best solutions for you.