If you’ve made your own business profile on Google, but it’s not appearing in the search results, it could affect the number of customers visiting your site and also your business’s image. Google My Business (GMB) is an effective tool for local marketing. However, sometimes it doesn’t perform as you’d expect.
In this post, we’ll discuss the most common reasons your Google My Business profile isn’t being displayed and what you can do to fix the problem.
The Reasons Your Business Profile Doesn’t Show on Google
1. The Profile is Not Verified
Google requires verification of businesses to confirm that you are the owner of the business. If you do not verify your identity, your profile could exist, but it will not show up in the search results.
Solution: Make sure you received an authorization code (usually sent via email or by SMS). Input it into your Google My Business dashboard.
2. Your Business is Brand New and Has Not Been Indexed
Google might take a couple of hours (or perhaps weeks) to add new profiles to its database.
Solution: Add more details such as description, pictures, Contact details, as well as the hours of operation. The increased activities on your profile will speed the indexing process.
3. The incorrect keyword categories
If you’ve chosen the wrong category or utilized relevant keywords, Google may not understand how to place your profile at the top of the results for searches.
Solution: Make sure that the category you choose matches the type of business you operate. Use relevant keywords in your company’s name as well as your description and posts. For instance, instead of simply “Service Center”, you could use “Electronics Repair Kyiv”.
4. The Profile is not active and has low activity.
Google prefers active companies. When your business’s profile hasn’t changed for many years and is not updated regularly, it could be placed lower in the search results.
Solution: Post updates regularly and respond to reviews, and regularly update your company’s profile.
5. Your company is violating Google’s policy
If your business violates the Google guidelines (e.g., the use of false reviews, duplicate profiles, your account could be removed or blocked.
Solution: Determine if you’ve received any violation notices on your GMB dashboard. If your account is suspended, call Google Support for assistance.
How to Improve your Business’s visibility Profile on Google
- Create a website as well as social media hyperlinks: This improves Google’s trust and confidence in your company.
- Inviting customers to write reviews: The more quality reviews you get, the better your chance of appearing in the first search results.
- Post regularly updated content: You can post promos, photos of products, and news about the business.
- Utilize Google Ads: Paid advertising will help Google get noticed quicker.
If Google hasn’t been able to show your business profile, don’t think that all is gone. Examine the causes, resolve the issues, a nd boost activities for your page. This will assist Google in showing your business in the local search results and help you attract more potential customers.
